ABOUT THE DESIGNER
WHO I AM
I enjoy the journey as much as the destination.
This is my philosophy, both in my career shift from Architecture to Transportation and Automotive Design, and in my approach to the design process.
I grew up in the suburbs of Northern California, exactly halfway between the beach and the mountains but not next to anything particularly interesting. That meant I spent a lot of time driving, and I guess it stuck.
Fast forward to my year studying abroad in Florence, and I realized my heart belongs to the automotive industry. I returned home to graduate with a Bachelor of Architecture, packed my things and immediately moved to Milan, where I’ve been working with cars and motorsport ever since.
DESIGN TENETS
Detail Orientation.
Beauty can be found even in the smallest things. I develop projects holistically, so every element weaves together into an alluring tapestry.
Conceptual Depth.
We celebrate designs that are dramatic or eye-catching, but they are so much more appreciated with an intricate idea or purpose behind it.
Brand Identity.
Each company, each design has its own personality and aesthetic. New projects should respect this while seeking to evolve for the future.