PGK KARTING NETWORK PESCARA
Another high-octane track brings PGK Karting Network to Pescara, Italy. Located in the Borgo d’Abruzzo Shopping Center, the growing franchise requested new aesthetic elements to expand the brand’s identity and capture shoppers’ attention.
STOREFRONTS
A large-format graphic design unites 10 storefronts along a 42-meter-long (138-foot-long) wall to create one continuous façade. Each tapered element energetically mimics the playful dance of a race while subtly directing guests to the entrance at the far left.
MOTORHOME
A corresponding livery dresses the hospitality area to be the PGKKN trackside motorhome and team headquarters. While sharing graphic elements with the façade outside, the motorhome uses different proportions for a more colorful space.
KARTING NETWORK
Updates to existing designs combine with the latest refinements to further define the PGK brand.
